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SOURCE The Winebow Group
Wine brand kicks off 12th consecutive year of philanthropic fundraising
NEW YORK, Sept. 4, 2014 /PRNewswire/ -- FAT bastard wines will once again support National Breast Cancer Awareness Month, continuing their dedication to help raise awareness and funds for the breast cancer cause. During the months of September and October, FAT bastard will donate 25 cents for every bottle of FAT bastard sold in restaurants and retail locations, up to $40,000.
The launch of this year's campaign marks the 12th consecutive year of the program and will bring the grand total of donations from the program to over $750,000. One of the first wine brands to fundraise for the charity cause, FAT bastard wines will distribute the 2014 proceeds to both national and regional organizations.
"Over 230,000 women will be diagnosed with breast cancer in the United States this year making it the most common cancer among women," said Christopher Li, M.D., Ph.D., Head of the Translational Research Program at the Fred Hutchinson Cancer Research Center, a beneficiary of campaign donations since 2004.
"While new treatments have improved breast cancer survival rates, more than 40,000 women in our country die of this disease each year," continued Dr. Li. "The generous support of donors such as Fat bastard enable us to further life-saving research. We are proud and deeply thankful to have the brand as a long-lasting partner in the fight against breast cancer."
"Fat bastard has been a valuable partner," said Susan Simon, Program Director of the New York-based Maurer Foundation. "With their steadfast commitment to supporting our cause, we have been able to educate thousands of young people and adults in the tri-state area with lifesaving information about breast cancer prevention and early detection."
FAT bastard's popularity with consumers makes it one of the top-selling French wines in the United States. This is a compliment to FAT bastard's consistent high-quality, fun and unforgettable name and consumer-friendly packaging. FAT bastard wines have received critical acclaim for their outstanding flavor profile and value in competitions and blind tastings.
Sourced in Languedoc-Roussillon, the FAT bastard wine collection consists of Chardonnay, Sauvignon Blanc, Pinot Noir, Shiraz, Merlot and Cabernet Sauvignon. For more information about FAT bastard wine please visit www.fatbastardwine.com, Facebook and Twitter @FATbastardwine, or call toll-free 1-800-859-0689.
About The Winebow Group
The Winebow Group comprises a national importer and local distribution houses that offer comprehensive portfolios of fine wine and craft spirits from around the world. The company represents some of the most established, family-owned properties in prominent growing areas of cultural heritage, as well as a new generation of winemakers and distillers who are dedicated to innovations in quality. The Winebow Group's core values are based on a passion and knowledge for the products and regions represented, and outstanding customer service.
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