Haagen-Dazs® Brand Keeps Summer Alive With New Gelato Bars - CBS 5 - KPHO

Haagen-Dazs® Brand Keeps Summer Alive With New Gelato Bars

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SOURCE The Haagen-Dazs Brand

Fall in Love with Flavors like Vanilla Caramel Pizzelle and Strawberry Dark Chocolate

OAKLAND, Calif., Sept 4, 2014 /PRNewswire/ -- The Haagen-Dazs brand is keeping the feeling of summer alive nationwide with the introduction of its new line of decadent Haagen-Dazs Gelato bars. Whether you are catching the sunset or jumping in the car for one last road trip, flavors Vanilla Caramel Pizzelle, Tiramisu Dark Chocolate, and Strawberry Dark Chocolate will become a must-have treat for ice cream and gelato lovers who want to enjoy a taste of Italy right here in the United States.

Haagen-Dazs Introduces New Gelato Bars

The expansion into gelato snack bars comes on the heels of the wildly popular release of the brand's gelato line in March 2013 and, most recently, the introduction of four new gelato flavors – Tiramisu, Pomegranate Swirl, Caramelized Banana Chip and Pistachio – in February 2014.

"With the success of the Haagen-Dazs Gelato line, consumers began to ask for on-the-go gelato options, and we brainstormed new ways for them to experience the essence of Italian gelato," said Alex Placzek, Haagen-Dazs Brand Director. "With unique ingredients such as pizzelle cookies, mascarpone cheese and rich dark chocolate, the new bars are crafted unlike any others on the market – a true representation of dense, delightful Italian flavor that Americans have grown to love."

The newest additions to the Gelato family, currently only available in select retailers, include:

  • Vanilla Caramel Pizzelle – Golden ribbons of caramel in creamy Vanilla gelato, enrobed in rich milk chocolate and crunchy Italian-style pizzelle cookie pieces. 
  • Tiramisu Dark Chocolate – Bold and complex Tiramisu gelato dipped in rich dark chocolate and dazzled.
  • Strawberry Dark Chocolate – Sweet and creamy Strawberry gelato dipped in rich dark chocolate and dazzled. 

Each Haagen-Dazs Gelato Bar flavor is available in packages of three for a suggested retail price of $4.99 and will be sold nationwide beginning this month.  

For additional product information, please visit www.HaagenDazs.us.

About Haagen-Dazs
Crafted in 1961 by Reuben Mattus in his family's dairy, Haagen-Dazs ice cream is the original super premium ice cream. True to tradition, we are committed to using only the purest ingredients in crafting the world's finest ice cream. Truly made like no other, today Haagen-Dazs ice cream offers a full range of products from ice cream to sorbet, frozen yogurt and frozen snacks in more than 65 flavors. Haagen-Dazs products are available around the globe for ice cream lovers to enjoy. For more information, please visit www.haagendazs.us.

About Nestle
Named one of "The World's Most Admired Food Companies" in Fortune magazine for seventeen consecutive years, Nestle provides quality brands that bring flavor to life every day.  From nutritious meals with Lean Cuisine® to baking traditions with Nestle® Toll House®, Nestle USA makes delicious, convenient, and nutritious food and beverages that make good living possible.  That's what "Nestle. Good Food, Good Life" is all about.  Nestle USA, with 2013 sales of $10 billion, is part of Nestle S.A. in Vevey, Switzerland - the world's largest food company with a commitment to Nutrition, Health & Wellness - with 2013 sales of $99 billion.  For product news and information, visit Nestleusa.com or Facebook.com/NestleUSA.

Photo - http://photos.prnewswire.com/prnh/20140903/142662

CONTACT:

Diane McIntyre

Laurie Duffy

Haagen-Dazs Brand

Taylor

(510) 601-4338

(704) 644-6918

Diane.McIntyre@us.nestle.com

lduffy@taylorstrategy.com 

 

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