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SOURCE World Independent Hotel Promotion
Hotel marketing agency WIHP has been retained by Louvre Hotels Group to deliver a complete range of SEO services for all the group hotel websites
PARIS, Nov. 4, 2013 /PRNewswire/ -- Louvre Hotels Group, the largest hotel chain in France, and one of the largest in Europe, has retained World Independent Hotel Promotion (WIHP) for search engine optimization services across all brand websites. As part of the agreement, Louvre Hotels Group is also getting a customized version of WIHPConnect™, the most complete software as a service marketing platform for hoteliers, to monitor SEO performance internationally.
Louvre Hotels Group counts among the first hotel chains to benefit from using the recently launched WIHPConnect™. A cloud-based solution, WIHPConnect™ is the most advanced digital marketing software on the market, offering hoteliers significant competitive advantages over existing resources. Under one roof, hoteliers have access to in-depth analytics, comprehensive sales and marketing tools, as well as media monitoring tools and reports that can be accessed on-the-go, anytime, anywhere.
"We have decided to work with WIHP to give our hotels a better overview of their own website traffic, web marketing actions and revenues. Today, hotels need advanced tools to increase ROI, and, at the same time, they should to be able to make decisions to keep up with abrupt market growth," says Luca Gerini E-Commerce and Mobile Director at Louvre Hotels Group
WIHPConnect™ provides significant added value when compared to similar electronic offers from competitors. Hotels all over the world could benefit from adopting the software to manage their marketing campaigns, by tracking conversions, improving guest experience on site, managing the online reputation of the hotel brand, guest loyalty and more.
About Louvre Hotels Group:
Louvre Hotels Group is a Groupe du Louvre subsidiary, and is managed by Pierre-Frederic Roulot. It was established in 1976 and since 2005 has been owned by Starwood Capital Group. In July 2009, Louvre Hotels joined forces with the Golden Tulip Hospitality Group, when Starwood Capital took over the latter. This move propelled Louvre Hotels Group (Louvre Hotels & Golden Tulip) to the position of a key player in the international hotel industry, with a portfolio of more than 1,100 hotels, representing a total capacity of over 90,000 rooms in 42 countries.
World Independent Hotel Promotion (WIHP) is a leading hotel marketing agency drawing on more than 12 years of experience and tracking. Having built over 4000 hotel websites and tracked the most efficient ones, WIHP now provides hotels from all markets with high-end hotel marketing campaigns designed to increase direct revenues. To learn more, visit www.wihphotels.com, or follow WIHP on Twitter, @WIHPhotel; Facebook; or Google+.
WIHP (World Independent Hotel Promotion)
77 rue du Faubourg Saint Antoine
75011 Paris, France
TEL +33 01 53 46 10 60
Contact: Martin Soler, Email
Public relations: Pamil Visions PR
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