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Magisto's video album, featuring Paisley's "I Can't Change the World," will turn millions of Brad's fans into creators of user-generated music videos
NEW YORK and NASHVILLE, Tenn., Oct 16, 2013 /PRNewswire/ -- Magisto, the automatic video editing app, has teamed up with country music superstar and 14-time CMA Award winner Brad Paisley in a partnership that pairs powerful smart editing and video production technology with musical artistry to yield a new way for artists to connect with their fans. Brad's latest song, "I Can't Change the World," will be featured as a musical selection in Magisto's brand new "Country" editing theme. In this heartfelt ballad, Brad sings, "I can't change the world / Baby, that's for sure / But if you let me, girl / I can change yours." Using this message as the music bed, Magisto and Paisley are encouraging fans to apply Magisto's creation tools to make a music video to celebrate someone they know who has changed their world.
Paisley's fans can quickly and easily create their own professional-looking music videos using Magisto's video editing app, available on iOS, Android and the Web. Fans simply select the video clips and photos they want to use from their phones, tablets or computers and then choose Magisto's "Country" editing theme. Here they will find Paisley's new song "I Can't Change the World" to use as the soundtrack for their video. All they have to do to then is click the create button, wait for five to seven minutes and their personal music video is ready for viewing on Magisto and sharing via email, SMS, Twitter, Facebook and Google+.
Magisto has created a special "I Can't Change the World" video album for Paisley fans where they can share their personally created music videos and their love of his music. The "I Can't Change the World" video album is part of Magisto's recently launched "Open Albums" which introduces a new form of personal video networking that lets users celebrate a shared passion via personal movies and collective storytelling.
Said Brian Kaplan, Manager, Digital Marketing, for Sony Music Nashville, "We are pleased to be working with Magisto to offer Brad's fans a way to tell their own stories about how people they admire are changing their world. We are excited to use the Magisto technology to connect Brad Paisley's music with the real life stories of his fans."
Said Reid Genauer, CMO for Magisto, "Our mission at Magisto is to empower people to tell their personal stories in the most emotive way possible. In keeping with our mission, our partnership with Brad and our personal video sharing network represent a new way for musicians to share their music and their message. I'm excited to see the stories Brad's fans tell and the change they bring."
From now until October 29, 2013, all Magisto-created movies that include the hashtag #changedmyworld in their title and Paisley's "I Can't Change the World" as the music bed will be entered to win special prizes. One (1) Grand Prize winner will receive a Sony BluRay Home Theater System, Paisley's entire catalogue of albums including a signed copy of his current album Wheelhouse, and a personalized video message from Brad Paisley. Ten (10) runners up will receive a signed copy of Paisley's Wheelhouse album, while creators of the fifty (50) most-liked movies will receive complimentary one-year of Magisto Plus Premium. Videos will be shared and available for viewing on the Brad Paisley "Change the World" Open Album at Magisto.
Driven by artificial intelligence and simple user experience, Magisto is a video network for creating and sharing professional quality personal movies. It automatically selects the most compelling moments and, like an expert video editor, weaves them together to convey a story with customized styles and music. Using Magisto video albums users can match their personal stories with the exact audience they want to share them with. Magisto can be used across iOS, Android and the Web, and is the highest-rated video creation app in Google Play and iOS App stores.
The company is funded by Horizons Ventures and Magma Venture Partner and maintains its U.S. headquarters in New York with offices in California. To learn more, visit http://www.magisto.com.
Find Magisto on Facebook https://www.facebook.com/Magisto
Follow Magisto on Twitter @magisto
About Brad Paisley
Paisley is a critically acclaimed singer, songwriter, guitarist and entertainer, which has earned him three GRAMMYs, 14 Academy of Country Music Awards, 14 Country Music Association Awards, as well as three awards from ASCAP as Country Music Songwriter/Artist of the Year. He is also a proud member of the Grand Ole Opry, having been inducted in 2001. Since his first #1 single in 1999, Paisley has placed 22 singles at the top of the charts. His current single is "I Can't Change the World," from his new album, Wheelhouse, which also includes the back-to-back #1 hits, "Southern Comfort Zone" and "Beat This Summer." Wheelhouse is Paisley's first self-produced project, on which he wrote or co-wrote all of the tracks. He is currently finishing his highly successful 2013 Beat This Summer Tour presented by Cracker Barrel Old Country Store®, and will co-host the CMA Awards with Carrie Underwood for the sixth consecutive time when the 47th Annual CMA Awards airs on Weds., Nov. 6, on the ABC Television Network.
FOR BRAD PAISLEY:
Independent Publicist: Darlene Bieber, Schmidt Relations, 615/851-4917, email@example.com
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