Today's grand opening of the newest 99 Cents Only Stores in Laveen had a very unique marketing ploy to get people into the store.
Dozens of people lined up outside the entrance to the 99 Cents Only Stores in Laveen overnight Wednesday in hopes of snagging a big sale item. The store was selling 40-inch flat screen TVs for just 99 cents to the first nine people in line.
There was a consolation prize for the rest of the crowd who waited patiently outside overnight. A raffle drawing was held to give away a 10th flat screen TV as well.
There were plenty of other "door-buster" items for sale. For just 99 cents, customers could buy a scooter or a Crayola Color Explosion Kit. On Friday, Oct. 4, the first 99 people in line will be able to purchase a Magic Chef Steam Iron for just 99 cents.
The new location is located at 3610 West Baseline Rd. Besides household items, the store sells produce, dairy and frozen foods.
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