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SOURCE Marketing Management Analytics
"Big marketing data" and predictive analytics create foresight and incremental value to drive growth for clients and MMA alike
WILTON, Conn., March 13, 2013 /PRNewswire/ -- Marketing Management Analytics, (MMA), a leader for the past 23 years in helping companies plan, execute, forecast and optimize their brand portfolios, marketing, pricing and product innovation investments, today announced its eighth straight quarter of record revenue expansion by growing more than 50% in 2012, following a record growth of 32% in 2011.
A focus on applying "big marketing data" and predictive analytics to solving client marketing challenges has enabled Ipsos MMA to identify and deliver measurable incremental value to its clients. The unique and powerful combination of Ipsos' industry leading information on consumer attitudes, opinions, what they are looking for from their brands and why, combined with Ipsos MMA's industry leading predictive behavioral based analytics, has produced differentiated and material value for their clients. "The combination of understanding what the consumer wants today and potentially tomorrow combined with powerful, predictive analytics that specifically link marketing and media action plans to future consumer behavior is providing our clients with transformational marketing and pricing power and value," said Pat Cummings, CEO of Ipsos MMA. "The fact that Ipsos and MMA have been able to combine our highly synergistic areas of strength and marketplace advantage to help our clients grow their sales, profits and share is providing the marketplace with unprecedented capabilities to get more by more tightly integrating their marketing research and analytic endeavors."
Demand for optimizing and improved measurement of marketing and sales investments continues to remain a top priority for marketing driven organizations. "More and more executives are gaining an understanding of how predictive analytics can be embedded into their day-to-day business processes to produce better and more accurate results," said Cummings. "The direct result is more effective and efficient planning, forecasting as well as enhanced abilities to course correct throughout the year."
"MMA's enhanced approach to marketing mix modeling combined with transformational pricing analytics has resulted in significant gains for our clients, while contributing to our industry leading growth," said Doug Brooks, EVP of Ipsos MMA. "By addressing the more complex questions around cross-media attribution, social media, the role of creative, the impact on specific consumer segments, operational, economic and external factors, as well as the impact of marketing on both financial and brand objectives, our teams are arming marketing and finance executives across almost every industry with the forward-looking information required to guide their strategy development and implement better, more predictive business plans."
About Ipsos MMA
MMA is a unit of leading global custom market research company Ipsos. MMA provides leading predictive analytics services for companies in automotive, consumer products, durable goods, financial services, media & entertainment, pharmaceuticals, retail, restaurants and telecommunications. For more information on Ipsos MMA, please click here.
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