WILMINGTON, NC (WECT) –A local jeweler is getting people talking about one of his newest marketing idea this Valentine's Day.
It's all about getting the most bang for your buck, according to Chris Snowden.
The owner of Snowden's Jewelers in Wilmington is offering a promotion that promises you a free shotgun, if you buy some of his jewels.
"I've heard of other people who have done it," he said. "It wasn't an original idea unfortunately."
Snowden says our area is rural and that this offer will not only please the woman in the relationship but also the man as well.
"A shotgun as a Valentine's Day present I think a lot of guys would like and the girl gets jewelry too so I think it's a win for both."
But don't be fooled. You can't walk into the jewelry store and expect to leave with a shotgun in hand.
Snowden has teamed up with Executive Arms in Wilmington.
Customers must spend at least $1,500 in Snowden's in order to get a $300 gift voucher to Executive Arms. When they arrive at Executive Arms, they will go through an extensive background check along with the necessary paperwork to hand over the gun.
They also have the choice of using that $300 toward something else if they don't want a shotgun.
WECT.com wanted to see if Snowden's political platform was pushing this promotion. WECT.com found that Snowden is pro-gun on some social media websites and he also expressed his support for guns during our interview.
"It's purely business," he said. "I just want people to come in and get things that they want.Shotguns make good hunting weapons as well as home protection weapons. I'm a gun enthusiast myself and I thought it'd be fun."
Customers we spoke with said Snowden is pulling the trigger on this marketing tool a little too soon given the recent debate on gun control across the country.
So far, no one has received a voucher for the free shotgun.
Wednesday, May 22 2013 8:58 PM EDT2013-05-23 00:58:52 GMT
Fallen officer's daughter graduates from kindergarten
Hundreds of Phoenix police officers showed their support for a fallen colleague by attending his daughter's kindergarten graduation in Anthem on Wednesday. Officer Daryl Raetz was killed in the lineMore >
Tatum Raetz, 5, graduated from kindergarten in Anthem Wednesday and hundreds of uniformed Phoenix police officers were there to show their support for the family.More >
Wednesday, May 22 2013 5:06 PM EDT2013-05-22 21:06:54 GMT
A Williams man is in custody in connection with the fatal shooting of an Ashfork teenager, northern Arizona authorities said. John A. Willis, 53, was taken into custody Tuesday, said Coconino County sheriff'sMore >
John A. Willis, 53, was taken into custody Tuesday, said Coconino County sheriff's spokesman Lt. Tim Cornelius.More >
Wednesday, May 22 2013 7:56 PM EDT2013-05-22 23:56:01 GMT
(RNN) – Of the 24 killed in the EF-5 tornado that decimated Moore, OK, 10 are children - two of which are infants according to a release by the Oklahoma City Medical Examiner's Office. All the childrenMore >
The last of the missing from Monday's massive tornado that tore through the town of Moore, OK, have been accounted for. More >
Thursday, May 23 2013 12:18 AM EDT2013-05-23 04:18:16 GMT
Only people who have lost a close loved one can understand the pain of Travis Alexander's family"My heart goes out to them, because I understand," says Dan Marco, who's son Zachary was murdered in 2010.ZacharyMore >
Only people who have lost a close loved one can understand the pain of Travis Alexander's family.More >
Thursday, May 23 2013 12:47 AM EDT2013-05-23 04:47:53 GMT
A former flight instructor who taught foreign flight students at one of the Valley's pilot schools told CBS 5 Investigates the students often could barely speak English. "I'd say at least 50 percent ofMore >
A former flight instructor who taught foreign flight students at one of the Valley's pilot schools told CBS 5 Investigates the students often could barely speak English.More >