The Gelato Spot is latest business to post political signs - CBS 5 - KPHO

The Gelato Spot is latest business to post political signs

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PHOENIX (CBS5) -

Just when you thought there weren't enough political signs around the Valley, along comes a few more.

However, these signs not only promote the presidential candidates, but also two very popular flavors of gelato.

"I think it's really cute," said Phoenix voter Kristin Ekstrom. "It's a clever way to get people involved and excited to vote. It's a great opportunity to advertise."

Owners of The Gelato Spot have started to post political signs that promote two new flavors of Gelato, Ba-Rocky Road Obama and Mint "the chip" Romney.

Co-owner Tommy Plato said they wanted to create a voting awareness campaign to get more folks involved in the political process.

Some extra advertising doesn't hurt either.

"Politics in general are boring to people," said Plato. "This is a fun way to take that edge off and get them to pay attention a little bit. That's kind of the whole concept behind it."

Plato admits he was inspired by another restaurant's political ads.

Stingray Sushi was the first Valley restaurant to form a political action committee, which basically gave them the green light to put up political signs before the election.

The Gelato Spot created the PAC "Locals for Gelato."

Plato said that he isn't worried about more businesses doing the same thing, he's just having a little fun.

"At the end of the day if people want to think that the signs are ugly, that's their opinion," said Plato. "We just think it's funny and people need to lighten up."

Plato told CBS5 he has only received a few complaints about the signs and most of the response has been positive.

He said that customers who don't care for either candidate can still vote for which flavor they like best.

A representative for the city of Phoenix said that they have not received any complaints about the political ads and the only way to ban them is for the Arizona legislature to change state law.

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