
The search for a new sponsor for the Insight Bowl is underway.
The Insight Bowl and Insight Enterprise, Inc. announced Friday that they've ended their 14-year partnership.
The Insight Bowl is managed by the Fiesta Bowl organization. It annually matches the third selection from the Big 12 Conference and the third or fourth pick from the Big Ten Conference after BCS selections.
Organizers said the game had record crowds last season with 54,247 attending Oklahoma's 31-14 victory over Iowa in the 23rd Annual Insight Bowl.
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