Along a traffic-laden 44th street you'll find a piece of vacant land that is at the very center of a growing battle.
On one side are residents urging voters to stand against plans to rezone the land, allowing a gas station to be built. On the other side are residents who say a Quick Tip is a welcome change to the dirt and trash landscape.
"I think it would be a good idea to have a QT across the street bring in some revenue to the city hopefully," said Nicole Lescinski, a resident.
Residents against the gas station said the traffic it will bring has no place in their neighborhood which borders the land on three sides.
"I do not see a gas station on this piece of property being any kind of benefit when it comes into the neighborhood like this," said Gordon Stoa, a resident.
However, this fight goes beyond the opinions of those living in the neighborhood. It also involves competing business.
On one side Quick Trip Corporation is looking to add another store to their arsenal, and on the other a Chevron station owner with a business just down the street.
"In 50 years of doing business we have never seen this before where you do all your due diligence, we made 13, 14, 15 changes to accommodate some of the concerns out there, and we have never had a competitor come in and spend this kind of money," said Mike Thornbrugh, a spokesman from Quick Trip Corporation.
The shiny professional signs and PR for each side are all being paid for by the companies involved taking this fight well beyond the neighborhood.
However, the owner of the near by Chevron said they are not funding the campaign against Proposition 2 to cut their competition.
In a statement to CBS 5 News, owner Rajinder K. Takhar said: "It changes the rules for a massive corporation to hurt our small businesses and those of the single family neighborhoods in the area. Liquor, gas and convenience stores should go on commercially planned land not in the middle of single family neighborhoods, especially in a part of Phoenix that has 10 gas stations within a mile."
However, in the end it really comes down to the will of voters on whether a yes vote allows the land to be zoned for the gas station or a no vote makes the area residential.
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