PHOENIX -- KPHO CBS 5 and Make A Difference have joined together to support the 'CBS 5 Fulton Homes Power of 5' initiative.

Started in 2004 by CBS 5 to promote community involvement, the 'CBS 5 Fulton Homes Power of 5' program promotes volunteer opportunities at nonprofit organizations with quarterly on-air phone banks.

"I am pleased that we are joining forces with Make A Difference," said Steven D. Hammel, Vice President and General Manager for CBS 5. "They are local leaders in the world of volunteerism and we look forward to our viewers and non-profit organizations benefiting from Make A Difference’s experience and vast community network."

Make A Difference, a nonprofit focused on providing volunteer services to the Valley, will serve as a resource to CBS 5 and those who call in to help out. With partnerships with 300+ nonprofit organizations, schools, neighborhoods and government offices, the organization is well-versed on the volunteer needs of the community.

"We've been doing this every day for the last 15 years and we're thrilled to have the opportunity to elevate the awareness and recognition of volunteerism in our community through this partnership. So many of the organizations that are providing vital services in our community rely on volunteer support and we applaud CBS 5 for highlighting those needs at such a high profile level," said Rhonda Oliver, President and CEO.

Make A Difference creates positive change in greater Phoenix by making it easy for individuals and businesses to share time and talent with area nonprofits, schools and neighborhoods. Last year alone, the organization provided more than $1.7 million dollars worth of services to the community through programs, staff expertise and 14,000 volunteers who gave more than 50,000 hours to the community.

KPHO CBS 5 is owned and operated by Meredith Corporation (NYSE: MDP; www.meredith.com). Meredith is one of the nations leading media and marketing companies with businesses centering on magazine and book publishing, television broadcasting, integrated marketing and interactive media. Meredith owns and operates 14 television stations that reach nearly 10 percent of television households across the country.