PHOENIX -- A Scottsdale medical supply company claims it has discovered a modern-day fountain of youth.

The Quasar Capsule has only been on the market for about three months; however, the company's CEO is singing its benefits.

"The side effects are healing and beauty! That's the best way I can sum it up," said Erika Feinberg, CEO of ActiveForever.com, a top online distributor of medical and wellness supplies.

According to Feinberg, the Quasar Capsule uses FDA-approved infrared laser technology to improve health and beauty.

The machine, which looks like a tanning bed, is lined with thousands of infrared lights that supposedly increase blood flow, firm skin, erase wrinkles and numb pain. Customers are instructed to lie in the bed for 30 minutes, three days a week.

Feinberg admitted the $19,000- to $29,000-price tag is rather steep, but she said it's worth it.

"We're looking at the cost-benefit analysis between the cost of drugs and addictions versus the cost of wellness and healing," she said. "(You would be) improving your life and body all around (so) it's not expensive."

Scottsdale Rheumatologist Dr. Warren Rizzo, who calls himself a "born skeptic," has a Quasar Capsule on loan in his office. He plans to use it in trials for chronic pain and osteoarthritic patients.

Rizzo, who chairs the Southwest Chapter of the Arthritis Foundation, said that according to research he's familiar with, infrared technology can improve circulation and metabolism by raising a person's body temperature; however, he said people should use caution.

"I think it'd be dangerous to do without your doctor's knowledge and approval," he said. "I think you also need to be careful, given the economy, to spend $25,000 on a device that may not work."

Nevertheless, he said he's willing to give the device a try to see if it really does help his patients.

"If we never had an open mind, then many scientific discoveries would have never been made," Rizzo said.